mel_webmultimedia

Why do we need to do web testing and evaluation?

Testing and evaluating your own site can help us spot problems and make appropriate changes. It helps to have somebody else evaluate and test the site for you, but you can probably gain some benefit even if you go through the procedure yourself.

Web Testing – focus more on technical

Web Evaluation – Focus more on non technical part, outcome.

Read more about why website evaluation is important and how it will give you return on your investment. There are two kinds of performance measures related to websites, and they are sometimes confused:

• Website effectiveness: First, you should measure effectiveness in terms of visitors’ experiences on your website. For example, you can measure how many people visit your site, how satisfied they are, and how well they’re able to accomplish what they want. The jargon for this kind of measurement is “Web metrics” or “Web analytics.” Read more about different types of website evaluation.
• Achievement of agency mission: Second, you should measure the impact of your website on achievement of your agency’s mission. These performance measures address the extent to which your agency is achieving its mission specifically because of its website. Read more about tying evaluation to agency mission.

It is important to identify and fix any problems before publishing to avoid any embarrassment or credibility loss with your potential users. Without testing you run the risk of appearing testing, unprofessional, and you may even alienate potential users if problems are not discovered until the site is live on the web.